how to conquer the wild wild web

A newbie to the internet world commissions a website. And puts it on the internet. Excellent, now thinks our man, from now on I’ll get scores of new clients who will find me through this website! We don’t want to be the bearers of bad news, but unfortunately it is not that simple. Imagine the billions of website that form the internet. Think about the hundreds of thousands of results you get at a typical Google search. And consider that a regular internet user visits an average of 2 search pages, no matter how many there are in total. It becomes obvious that something must be done so you webpage appears in the first two result pages. This is the role of online marketing and to this end we use the following methods: Search Engine Optimization (SEO) - the process of improving the volume or quality of visitor traffic on a website through search engines. These tactics can be included into a website from the beginning or incorporated afterwards, through editing content and HTML code to improve the relevance of certain key words and to remove barriers to the indexing activities of search engines. Online advertising campaigns – all methods of online advertising, from the most basic (banner exchange, link embedding, emailing, newsletters etc.) to organizing contests with prizes, promotion through buying banner space on high ranking websites, creation of “viral” objects (funny images, on line pranks, fake news or urban myths etc.) that capture the interest of large audiences and are distributed for fun and thus for free, corporate blogging etc., depending on the budget and purpose of the campaign. Traffic analysis - procedures of monitoring website traffic after geographic location of the visitors, pages accessed, number of visits on a daily, monthly or yearly basis etc. These statistics help explain the evolution of a website on the internet and are useful when creating a portrait of the typical site visitor.