it’s where we build perfection

Adertising photo shoot Creative concept: the haute couture dresses will make every woman feel like a diva. The set must express that idea. Set: a luxurious room with white walls. A beautiful couch, with cream and bordeaux stripes upholstery, stands under the window. A rich curtain of pale gold falls in graceful folds over the corner of the window, kept in place by a dark red ribbon. The deep, pearly carpet completes the room. The set is waiting for the diva. Fashion photography Creative concept: we want to accentuate the youth and expressivity of the subject through contrasts. Set: a barn wall of old wood, some well used old fashioned tools hanging here and there. The abrasive textures and the oldness of objects will bring out the subject’s fragility and character. Product photography Creative concept: an effective way to communicate the functions and design of a new mobile phone is to show it being used by target audience members. Set: in front of a white wall we will take pictures of the characters while they interact with the product as if for the first time. The most representative moments for the characteristics of the product will be highlighted. As you can see from these examples, the Concept & Decor department deals with creative concepts, set design and construction for any kind of photo sessions, whether they should take place in the in-house studio or at other locations.