success is just a plan away

What does it mean that a promotion campaign is strategic? Think of it this way: how much would you want your closest friends to change? Almost everybody will prefer their best friends to remain the same, or maybe to improve their qualities and minimize their shortcomings. This is exactly how people feel about their favorite brands: they should stay the same or get better, otherwise things would be confusing. And nobody wants a confusing relationship, especially not with a brand. Therefore, no matter what the goal, communication medium or techniques it uses, a campaign should always build on the strengths and downplay the weaknesses of a brand. This is how strategy is translated into practice: all activities must be carefully planned and coordinated to benefit the brand. The second most important thing after deciding the strategy is thinking the creative idea for the campaign, which is done by the copywriting team. The creative concept is the central message that will be communicated in the promotional activities throughout the campaign and it determines the tone and style of the promotional materials used. There are many kinds of campaigns, depending on the classification criteria, and we are experts at creating, implementing and evaluating results for all of them, in acordance with the brand strategy. Purpose: Launching campaigns for products, venues, services; Sales or brand promotion campaigns, Notoriety or loyalty campaigns etc. Communication medium: ATL (Above the Line) – they use mass media – TV, radio, newspapers, and internet. BTL (Below the Line) – these are non-media campaigns that usually take place at point of sale (discounts, coupons, sampling etc.) Techniques used: Advertising campaigns PR campaigns